Digital cameras represent one of the most popular consumer electronics products, globally, having benefited immensely from the digitization of consumer electronic products. However, the global economic meltdown has hampered the robust growth in the market. The volume shipments of digital cameras witnessed a significant decline due to adverse economic conditions, while revenues witnessed a downward slide as consumers opted for low-margin models and manufacturers sought to stimulate sales by reducing prices.
Sales of digital cameras exhibited slight recovery across major global markets during late 2009 and early 2010, driven by strong performance in the single lens reflex (SLR) segment and robust growth across emerging regional markets. The increased demand for touch screen and HD cameras also contributed to the rise in sales of compact digital cameras. However, recovery in revenue terms is likely to take a longer time, as consumers are unlikely to opt for purchasing expensive/high-margin cameras, which are major contributors to revenue growth. Such a scenario offers potential opportunity for manufacturers offering low-cost cameras.
The United States, Europe and Asia-Pacific collectively account for a lion’s share of the global market, as stated by the new market research report on digital cameras. The Americas, Europe, Middle East and Africa regions bore the brunt of the adverse economic conditions. On the other hand, Asian markets exhibited resilience to the adversities, due to the relatively lower saturation levels in the SLR market as well as owing to the strength of China’s consumer electronics market. With US and Europe exhibiting mature market conditions, China, India, and Russia offer potential growth opportunities for manufacturers of digital cameras. Purchases of new cameras would be significantly influenced by consumer interest in novel technologies such as touch screen user interface, HD video, wireless connectivity, advanced image detection technologies, and advanced zoom lenses, among others.
Single lens reflex (SLR) cameras, a segment of the digital cameras market, is witnessing growth at a faster pace, due to the better quality of photographs achieved through the devices. Digital SLRs market offers vast growth opportunities due to digitization, easy usage, falling prices, and robust demand in emerging markets. China, India, and countries from Eastern Europe are witnessing robust growth in the digital SLR cameras market, although the pace of growth has been adversely affected in the US and Japanese markets.
Canon, Sony, Nikon, and Kodak represent the leading players in the global digital cameras market. Japanese companies dominated the market, accounting for the major slice of the total digital cameras market. Major players profiled in the report include Canon Inc., Casio Computer Co., Ltd., Eastman Kodak Company, Fujifilm Corporation, Hewlett-Packard Company, Leica Camera AG, Nikon Corporation, Olympus Corporation, Panasonic Corporation, Ricoh Company Ltd., Sakar International Inc., Samsung Techwin Co. Ltd, Sanyo Electric Co., Ltd, Seiko Epson Corporation, Sigma Corp., Sony Corporation, and Toshiba America Inc.
The research report titled “Digital Cameras: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections for Roofing & Insulation market for the years 2007 through 2015, and 2000 to 2006 by the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Key segments analyzed include < or = 2 MP, > 2 MP – 5 MP, and Above 5 MP.
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Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.